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Hospital Marketing: Customer Satisfaction Scores Decline in Healthcare and...
Hospital customer satisfaction levels declined in the past year, joining the energy sector as the only two industries whose scores declined. And this in spite of a strong emphasis on patient...
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Healthcare Marketing: Online Ads Have Better Recall and Likeability
Recent research indicates online advertising has better recall and likeability than traditional television ads. In a study of over 14,000 surveys, the results indicate that online commercials have...
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Healthcare Marketing: Have We Lost Our Marketing Way?
Today’s emphasis on social media, analytics and ROI has taken the place of the “Big Idea.” And brands are weaker because of it. When you scan the topics of marketing conventions, examined the titles...
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Healthcare Marketing: Are We Training Unhappy Customers/Patients to Whine on...
Unhappy customers are often finding that using social media sites to complain gets faster and better results than ordinary customer service venues. A disgruntled JetBlue customer was slapped with a $50...
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Healthcare Marketing: Newspaper Decline Tapering Off
The decline in newspapers’ paid circulation is slowing down and online views of newspaper sites are continuing to increase. Newspapers have faced a strong decline in paid circulation over the past...
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Healthcare Marketing: Boomers Spending Big on Technology
Baby Boomers are into technology, spending more money on technology than any other age group. Technology and social media are ways to reach the younger generations. Right? Not so fast. Baby boomers...
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Healthcare Branding: Leave Good (Marketing) Alone or Change?
The strongest brands are the ones that hold a consistent marketing message year after year after year. In marketing we like to tinker. Tinker with ideas, messages and positioning. Update the logo,...
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Healthcare Marketing: TV Still Rules!
Over 90% of all TV viewing is still with viewers watching live television. Despite the pervasive nature of the internet and the growth of online options for viewing television programming, 91% of...
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Healthcare Marketing: Facebook Page Dedicated to Healthcare Gone Bad
Now consumers are encouraged to post horror stories about their medical experiences on a newly launched Facebook page. ProPublica, the Pulitzer Prize winning organization that collaborates with other...
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Healthcare Marketing: Media as the “Big Idea”
Media strategy is just as important as the creative strategy. Sometimes maybe more. As marketers we are always looking for the “Big Idea”. And by the “Big Idea” we are usually referring to the...
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